As an important supplier in a crowded market, Degrocar, an exclusive Mitsubishi forklift distributor in Italy, has built a strong business around its dedicated dealer network. Keeping this network happy often requires thinking beyond industry conventions. “The Italian forklift market is massively competitive,” says Degrocar owner Giuliano De Grossoli. “We needed a fast and competent financial solutions partner to support us and help us grow our network. DLL has been that partner.”
“As the need for flexible financial solutions in Italy has grown, so has the need for operating leases,” says Roberto Savini, Sales Manager at Degrocar. “In addition to their expertise and wide range of financial solutions, DLL has been a proactive and helpful partner. They have worked closely with us to create market-specific proposals that cover all of our customers’ needs.”
Together with DLL, Degrocar has introduced two specific game changers to its extensive dealer network.The first, an operating leasing solution, offering competitive residual values and the best value for assets at the end of the leasing term. The second solution is a zero financing campaign developed in cooperation with Degrocar’s dealer network that enables its dealers (85% of which sell or rent forklifts to their customers) to purchase on credit with Degrocar paying the interest. After jointly analyzing the campaign with impressive results, it was made continuous. The campaign is adjusted each year to adapt to customer needs.
“Operating leasing requires investing a lot of time in the relationship with both manufacturers and dealers,” says Stefano Rebughini, Account Manager at DLL. “But it enables us to attract partners like Degrocar.”